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Comparison Shopping Engine Feed Management
Visits to online comparison shopping sites doubled during 2006. Why? Online shoppers are increasingly using comparison shopping engines (CSEs) to compare the offerings of many merchants side by side. The result for online sellers is an educated, targeted customer poised to purchase. Properly listed inventory in this burgeoning sales channel can drive significant traffic to your E-Commerce site.
Our Comparison Shopping Engine service include:
Benchmark Report
Initial ranking report showing client’s paid search performance in top four comparison shopping engines (Froogle, Shopping.com, NexTag.com, and PriceGrabber.com). Used to gauge success and progress of paid search management service.
Bi-Weekly benchmark report showing client’s comparison shopping engine performance in top four comparison shopping engines (Froogle, Shopping.com, NexTag.com, PriceGrabber.com). Used to gauge success and progress of comparison shopping management service.
Comparison Shopping Engine Campaign Analysis
Initial CSE analysis to determine which of your products to submit to the comparison shopping engines.
Comparison shopping engine campaign optimization adjustments made on an “as-needed” weekly/monthly basis based on overall campaign performance and clients budgetary and revenue goals
Comparison Shopping Engine Campaign Management
Creation, management, and maintenance of:
- Comparison Shopping Engine campaigns across all four networks
- CSE feed builds
- CSE feed maintenance
- CSE budget and CSE bids
Client is responsible for all advertising costs associate with each network.
Consultation on CSE strategy
Weekly sessions dedicated to improving the knowledge and skills of your internal staff through the teaching of Comparison Shopping Engine feed optimization techniques and methodologies. These consultations can be used as standalone sessions, or used in conjunction with our CSE services.
Interested in a Comparison Shopping Engine services quote from Sayers Media Group?