Email Marketing Management Services

Email has evolved into a critical element for any search marketing campaign. It can help increase brand awareness, develop ongoing relationships with customers, and help with customer acquisition. But you have to know how to use it. Effective emailing is about knowing the right day to send, who to send to, how to market it, and constantly testing effectiveness and other analytical concerns.

Determine Campaign Objectives

Email marketing can have two basic objectives: to drive direct response (customer acquisition) and to develop ongoing relationships (customer retention and loyalty). Sayers Media Group works with your team to identify the goals of your email marketing campaigns then builds a strategy upon which to achieve these goals.

Creation and Execution

Sayers Media Group will construct the email creative, response factors, format, and content.

Timing and Execution

Based on your goals, Sayers Media will schedule the email day, and monthly frequency (1, 2, 3, or 4 times per month). Your email will be formatted into text only, HTML, and if applicable, rich media. From here it is sent via a certified bulk emailing service.

Email Campaign Analysis

Approximately one week after the email is sent, Sayers Media Group will produce a report, detailing: Delivery rates, open rates, click-through rates, unsubscribe rates, and conversion rates. This data will be used to gauge the effective of the email and to run addition tweaks to future campaigns.

Sayers Media Group email marketing services vary in scope and depth based on client needs. Due to this, more information is needed from you in order to accurately quote the costs of email marketing services.

Please contact us for more information.