Paid Search - Pay-per-click Advertising Management

Paid Search, or Pay-per-click advertising (PPC)is search engine marketing channel by which a company bids on “keywords” that are believed to be in your target market (people you think would be interested in your products) would type in the search bar when they are looking for your products. For example, if an advertiser sells red widgets, he/she would bid on the keyword “red widgets”, hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results on the page. The advertiser (company) only pays when the user clicks on the ad.

Pay-per-click advertising is the quickest way to increase the traffic to a website. It works synergistically with natural/organic search optimization providing your site with maximum exposure on the big three search engines (Google, Yahoo, and MSN).

Sayers Media Group’s paid search - pay-per-click advertising management service includes:

Benchmark Reporting

Initial ranking report showing client’s paid search performance in top three search engines (Google, Yahoo, and MSN). Used to gauge success and progress of paid search management service.

Bi-Weekly benchmark ranking report showing client’s paid search performance in top three search engines (Google, Yahoo, and MSN). Used to gauge success and progress of paid search management service.

Keyword Campaign Analysis

Initial per page analysis to determine best keyword phrases to optimize specific pages for based on recent search engine query activity.

Keyword campaign optimization adjustment made on an “as-needed” weekly/monthly basis based on overall campaign performance and clients budgetary and revenue goals.

Keyword Campaign Management

Creation, management, and maintenance of:

  • Ad campaigns across all three networks
  • Keyword phrase builds
  • Ad copy
  • Ad budget and Ad bids

Client is responsible for all advertising costs associate with each network

Consultation on paid search strategy

Your Price: $14.00 per keyword campaign.

Minimum monthly fee $1750. Example: If you have 60 keywords in Google, 65 keywords in Yahoo! Search Marketing, our PPC Management Service Fee is 125 keywords x $14 per month = $1,750. It turns out that our PPC Management Fee equates to less than $.50 per day per keyword.

Interested in a FREE Pay-Per-Click Consultation and Price Quote? Click here to fill out a request form!