Natural/Organic Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a term used to describe a process of improving the volume or quality of traffic to a web site from search engines, usually in “natural” (”organic” or “algorithmic”) search results. SEO is done in an attempt to pursue qualified visitors to your site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

Forming the core of our searching engine marketing (SEM) service, our search engine optimization service involves the following:

Site Audit

Competitive analysis to determine marketplace strength’s and weaknesses.

Keyword Analysis

Initial per page analysis to determine best keyword phrases to optimize specific pages for based on recent search engine query activity.

Keyword phrase optimization adjustment made on an “as-needed” monthly basis based on search engine rankings and search query trends.

Benchmark Report

Initial ranking report showing client’s website ranking in top four search engines (Google, Yahoo, MSN, AltaVista). Used to gauge success and progress of search engine optimization service (First report not necessary as site is brand new).

Ongoing (every 3 months) benchmark ranking report showing client’s website ranking in top four search engines (Google, Yahoo, MSN, AltaVista). Used to gauge success and progress of search engine optimization service.

On-Page Optimization

Complete page optimization for 2-3 keyword search phrases including:

  • URL Optimization
  • Page Title
  • Page Description
  • Appropriate keyword tags per page
  • Appropriate alt tag image
  • Keyword phrase text density
  • Header Tags (H1, H2, H3, H4)

Implementation of Website Changes

Sayers Media Group is not responsible for the initial construction, creation, or input of website data. We will, however make the appropriate changes to page content and structure in order to optimize pages as outlined in the services description above.

Consultation on content generation and “writing for the search engines”

Weekly sessions dedicated to improving the knowledge and skills of your internal staff through the teaching of SEO techniques and methodologies. These consultation session can be used as standalone sessions, or used in conjunction with our SEO services.

Interested in a SEO services quote from Sayers Media Group? Click here to fill out a proposal request form!